Pay-TV Viewers in Asia
2008 is a great year for Pay-TV advertisers. CASBAA estimates that 300 million homes are now able to access Pay TV in Asia. Improvements in the way audiences to Pay TV are measured and reported means that we are also seeing a change in the way multi-channel TV is perceived by agencies and advertisers.
Case Studies feature many examples of how Pay-TV broadcasters in Asia are working together with clients to create award winning advertising campaigns.
Country Data looks at each country in more detail and provides easy to access pdf files of viewing analysis.
News gives you up to date news on the latest developments in advertising, research and markets and features regular papers, articles and interviews with industry professionals.
Partners and Research reviews many of the suppliers and sources in the market and also looks at some of the groundbreaking proprietary research being done by individual CASBAA members.
Multi-channel television broadcasting is constantly extending audience choice in terms of the range and diversity of entertainment and informational programming. Delivering not only distinct demographic groups, but communities with specific interests and cultures. Pay TV reaches the target market with far greater efficiency than some of the more conventional advertising media.
Broadcasters are creating event driven programming formats that maximize audiences and can be extended via other platforms. There are also growing opportunities in non - spot advertising such as advertiser funded programming, programme sponsorships and branded entertainment.
A FEW FAST FACTS
Multiple operators, higher multi-channel TV penetration, technological advances and continuous changes in consumer habits mean that the demand for high quality and niche content will continue to grow.
Digitization adds ten times as much capacity than is available in the analog world. Pay TV is poised to take the greatest share of that growth.
Pay-TV audiences are growing fastest across new markets such as Thailand, Vietnam and Indonesia and should go some way to counteract rising advertising price inflation.