Welcome to the Power of Pay-TV, a CASBAA initiative supported by the regional Television Networks and their cable, satellite and IPTV partner platforms across Asia.
We hope you find this a useful resource in appreciating the role that multichannel pay-TV can play in building your brands’ business.
Latest Pay TV Updates
Deloitte's new The State of the Media Democracy study, set to be formally unveiled at CES next month, reveals that 14- to 25-year-olds are watching less TV than other demos, but are spending more ...
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Korean advertising spend is likely to reach its lowest ever point over the coming year, according to a recent survey by the Korean Advertisers Association (KAA). The study, which canvassed 55 member ...
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Features
With a GDP in 2007 of RMB 24.6 trillion, it's no surprise that China is a magnet to the world of business. TNS has surveyed more than 1 million Chinese consumers in more than 300 cities, ...
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What does 'Life in a Digital Era' mean in India? Read more on how TAM's media research will be able to measure digital home viewing, IPTV and Mobile TV.
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