Welcome to the Power of Pay-TV, a CASBAA initiative supported by the regional Television Networks and their cable, satellite and IPTV partner platforms across Asia.
We hope you find this a useful resource in appreciating the role that multichannel pay-TV can play in building your brands’ business.
Latest Pay TV Updates
News Corp.'s Asian unit STAR is to make a renewed push into TV in South India, one of the fastest growing sectors of the booming Indian broadcast market. Company has created a joint venture with ...
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While ad revenues in the Asia Pacific are forecast to rise by 5.6 percent to $91.1 billion this year, the rate of growth will drop to 2.5 percent in 2009, according to Media Partners Asia (MPA), ...
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Features
With a GDP in 2007 of RMB 24.6 trillion, it's no surprise that China is a magnet to the world of business. TNS has surveyed more than 1 million Chinese consumers in more than 300 cities, ...
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What does 'Life in a Digital Era' mean in India? Read more on how TAM's media research will be able to measure digital home viewing, IPTV and Mobile TV.
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