Welcome to the Power of Pay-TV, a CASBAA initiative supported by the regional Television Networks and their cable, satellite and IPTV partner platforms across Asia.

We hope you find this a useful resource in appreciating the role that multichannel pay-TV can play in building your brands’ business.


Latest Pay TV Updates

Features
The China Source Book - A collection of insights into China's consumers.

With a GDP in 2007 of RMB 24.6 trillion, it's no surprise that China is a magnet to the world of business. TNS has surveyed more than 1 million Chinese consumers in more than 300 cities, ...

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Life in a Digital Era in India

What does 'Life in a Digital Era' mean in India? Read more on how TAM's media research will be able to measure digital home viewing, IPTV and Mobile TV.

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